Executive Summary Page 2
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9Business Plan
TABLE OF CONTENTS
Page
Executive Summary ___________________________________________
The Business ________________________________________________
The Market___________________________________________________
Market Analysis ____________________________________________
Market Segmentation _______________________________________
Strengths _________________________________________________
Weaknesses ______________________________________________
Target Audience ___________________________________________
Competition _______________________________________________
Strategies ___________________________________________________
Marketing Strategies ________________________________________
Sales Strategies ___________________________________________
Strategic Alliances __________________________________________
The Management Structure _____________________________________
Key Players _______________________________________________
Organization Chart _________________________________________
Staffing Costs (at end of year 1) _______________________________
The Financial Plan ____________________________________________
Needs Summary ___________________________________________
Revenue Model ____________________________________________
Assumptions and Comments __________________________________
APPENDICES ________________________________________________
Financial Statements
Profit and Loss-Year 1 _______________________________________
Profit and Loss-Year 2 _______________________________________
Profit and Loss-3 Year Summary ______________________________
Cash Flow-Year 1 __________________________________________
Cash Flow-Year 2 __________________________________________
Balance Sheet _____________________________________________
Implementation Schedule and Milestones _________________________
Research and Development_____________________________________
Exit Strategy _________________________________________________
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