Executive Summary Template
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58Table of Contents
Executive Summary
General Outline
Previous Sales
Sales & Profits
Proof of Sales & Profits
Unique Features
Who will buy your products/services?
Competitors
Achievements
Sales Analysis
Revenue Breakdown
Sales Trends
Review Sales
The 80:20 Rule
Seasonal Fluctuations
Market Analysis
Market Profile
Market Trends
Gap in the market
Market Segments
Possible Segments
Benefit Analysis
Potential Target Market
Detailed Segmentation
Business Perception
Customer Perception
Centres of Influence
Competitor Analysis
Competitor Analysis
Competitive Strengths and Weaknesses
Competitive Positioning
Product Positioning
Target Market Analysis
Objectives
SWOT Analysis
Mission Statement
Objectives
Marketing Plan (Product/Service)
Sales and Market Objectives
Market Positioning
Marketing Information Systems
Perception by Customers
Product/Service Branding
Packaging
Warranty/Guarantee
Accessories
Upgrades
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Parent category: Business