Trend Setters Hair Studio — Sample Plan
6.2 Projected Profit and Loss
We expect income to hit $172,800 at the end of the first year of business. It should increase
to more than $262,340 by the third year, as the reputation of the salon, its stylists and
services become apparent to the general public. Second year revenues also anticipate the
addition of one new stylist.
Table: Profit and Loss
Pro Forma Profit and Loss
1997
1998
1999
Sales
$172,800
$228,122
$262,340
Direct Cost of Sales
$0
$0
$0
Production Payroll
$0
$0
$0
Other
$0
$0
$0
------------
------------
------------
Total Cost of Sales
$0
$0
$0
Gross Margin
$172,800
$228,122
$262,340
Gross Margin %
100.00%
100.00%
100.00%
Expenses:
Payroll
$86,800
$107,520
$123,876
Sales and Marketing and Other Expenses
$36,440
$49,840
$55,240
Depreciation
$8,146
$8,146
$8,146
Leased Equipment
$0
$0
$0
Utilities
$4,200
$4,200
$4,200
Insurance
$1,200
$1,200
$1,200
Rent
$22,740
$22,740
$22,740
Other
$0
$0
$0
Payroll Taxes
$8,680
$10,752
$12,388
Other
$0
$0
$0
------------
------------
------------
Total Operating Expenses
$168,206
$204,398
$227,790
Profit Before Interest and Taxes
$4,594
$23,724
$34,550
Interest Expense
$0
$0
$0
Taxes Incurred
$1,286
$6,643
$9,674
Net Profit
$3,308
$17,081
$24,876
Net Profit/Sales
1.91%
7.49%
9.48%
Include Negative Taxes
TRUE
TRUE
TRUE
Pg 8