Sales Action Plan Template Page 2

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Sales Action Plan
Step Three: Defining the key employees that will help in the process
Identify those in the bank that will help you accomplish your goals and what role they will play.
1. _______________________________________________________________
_______________________________________________________________
2. _______________________________________________________________
_______________________________________________________________
3. _______________________________________________________________
_______________________________________________________________
4. _______________________________________________________________
_______________________________________________________________
5. _______________________________________________________________
_______________________________________________________________
Step Four: Create your “milk route”
Now that you have identified who you are going to go after, you need to have a way to go get them.
Depending on your role with the bank, a “milk route” could be something as simple as making a few phone
calls and sending personalized notes to developing an out-of-office calling plan to get out of the bank and
see the customer and/or prospects on a regular basis.
Week 1
Week 2
Week 3
Week 4
Monday
Tuesday
Wednesday
Thursday
Friday
Weekend
Will you…
Call Them?
See Them?
Mail Them?
E-Mail Them?
*Ensure that you perform the necessary follow-up (phone calls, thank you note, etc…)
and tie up any loose ends.
Sales… It’s Not a Four Letter Word
Page 2 of 4
Instructors: Eric & Alicia Cook
Perry School of Banking, May 7, 2008

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