General Functional Resume Sample
Sarita Chowdry BASc
938 Shore Road, Toronto, Ontario M4H 2L3
(416) 555-5555 email@example.com
HIGHLIGHTS OF QUALIFICATIONS
Proven ability to develop and implement large scale and complex marketing plan as
demonstrated by work with the Argonauts
Experience in supervising new business development activities for marketing
memberships, sponsorship, promotion and advertising of programs and services.
Over 7 years of marketing experience in the field of fitness and health, with a successful
track record of achieving more than the yearly targeted revenue.
Excellent communication skills as demonstrated by successfully liaising with departments
and organizations to promote increased usage of Faculty facilities, programs and
Participated as an internal contact with the Executive Director of Advancement on a
strategy and organization redesign project for fundraising opportunities.
Increased the Faculty’s total gross revenue by 15% and directed referrals from the area
by over 300%.
Secured 15 corporate sponsors reaching ahead of targeted sponsorship goal.
Compiled, analyzed and applied real-time market intelligence to Priority Programs,
increasing the market penetration rate by over 200%.
Serviced broad range of marketable properties of the Faculty including Varsity Centre,
Athletic Centre, academic research and conferences, seminars, and coaching clinics,
increasing utilization of current contracts by 25%.
Developed new marketing proposals and implemented them in the most cost-effective
and time-efficient manner.
Recruited corporate sponsors from a wide database, redirecting existing referral
relationships and increasing the Faculty’s total gross revenues.
Initiated, established, and developed new business relationships, translating productive
referral relationships into business systems.
Guided the Executive Director of Advancement in the development and implementation
of revenue, membership and sponsorship strategies.
Researched and recommended strategic revenue generating opportunities associated
with the marketable properties of the Faculty.
Initiated and presented to senior management on developing brand strategies.
Negotiated and monitored an annual operating budget for the marketing, advertising, and
sponsorship of the Argonauts
ORGANIZATIONAL D EVELOPMENT & L EARNING C ENTRE
215 H URON S T, 6
F L, T ORONTO, O N, M 5S 1 A2