General Functional Resume Sample
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3General Functional Resume Sample
Sarita Chowdry BASc
938 Shore Road, Toronto, Ontario M4H 2L3
(416) 555-5555 sarita.chowdry@utoronto.ca
HIGHLIGHTS OF QUALIFICATIONS
Proven ability to develop and implement large scale and complex marketing plan as
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demonstrated by work with the Argonauts
Experience in supervising new business development activities for marketing
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memberships, sponsorship, promotion and advertising of programs and services.
Over 7 years of marketing experience in the field of fitness and health, with a successful
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track record of achieving more than the yearly targeted revenue.
Excellent communication skills as demonstrated by successfully liaising with departments
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and organizations to promote increased usage of Faculty facilities, programs and
services.
KEY ACHIEVEMENTS
Participated as an internal contact with the Executive Director of Advancement on a
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strategy and organization redesign project for fundraising opportunities.
Increased the Faculty’s total gross revenue by 15% and directed referrals from the area
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by over 300%.
Secured 15 corporate sponsors reaching ahead of targeted sponsorship goal.
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Compiled, analyzed and applied real-time market intelligence to Priority Programs,
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increasing the market penetration rate by over 200%.
Serviced broad range of marketable properties of the Faculty including Varsity Centre,
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Athletic Centre, academic research and conferences, seminars, and coaching clinics,
increasing utilization of current contracts by 25%.
SELECTED ACCOMPLISHMENTS
Business Development
Developed new marketing proposals and implemented them in the most cost-effective
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and time-efficient manner.
Recruited corporate sponsors from a wide database, redirecting existing referral
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relationships and increasing the Faculty’s total gross revenues.
Initiated, established, and developed new business relationships, translating productive
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referral relationships into business systems.
Strategic Planning
Guided the Executive Director of Advancement in the development and implementation
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of revenue, membership and sponsorship strategies.
Researched and recommended strategic revenue generating opportunities associated
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with the marketable properties of the Faculty.
Initiated and presented to senior management on developing brand strategies.
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Negotiated and monitored an annual operating budget for the marketing, advertising, and
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sponsorship of the Argonauts
ORGANIZATIONAL D EVELOPMENT & L EARNING C ENTRE
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215 H URON S T, 6
F L, T ORONTO, O N, M 5S 1 A2
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