General Functional Resume Sample Page 2
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TYPE
T HE
D OCUMENT
T ITLE
Marketing & Public Relations
Developed, executed, and tracked the success of direct mail and other promotional
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campaigns.
Gathered and analyzed market research data for licensing, merchandising, and contracts
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for the Argonauts
Developed all sales promotional materials, corporate collateral, video and sales
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presentations.
Coordinated and executed conferences, seminars, coaching clinics and community
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events.
Scheduled speaking engagements for Physical Education & Health Faculty at major
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events, organizations, corporations, and schools.
Networked the Faculty by maintaining a database of current and potential corporate
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sponsors, identifying and initiating contact with potential corporate sponsors.
Training
Designed, implemented and evaluated product and sales training programs for the
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membership services team and assisted them with marketing initiatives.
Facilitated sales courses and demonstrations and provided technical support for staff and
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WORK HISTORY
University of Toronto, Faculty of Physical Education & Health, Toronto 2007-present
Manager, Marketing, Advertising and Sponsorship
Toronto Argonauts, Toronto
2005-2007
Marketing Liaison
Good Life Fitness Clubs, Toronto
2001-2005
Training Manager
Sporting Life, Toronto
1998-2001
Assistant Manager
EDUCATION & PROFESSIONAL DEVELOPMENT
Mentee, The Learning Partnership, Organizational Development and Learning Centre, University
of Toronto, Present
Marketing Strategies Diploma, Ryerson University, 2006
Managed Care Program Certificate, Ryerson University, 2001
Bachelor of Applied Science (BASc.) - Major Kinesiology - Diploma in Fitness and Health
Promotion
University of Guelph, 1998
COMPUTER SKILLS
Microsoft Office (Word, Excel, Power Point), Internet applications, database software and
spreadsheet programs, DIS.
AFFILIATIONS
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Parent category: Business