Business Plan Template With Comments Page 9
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Explain your choice of location (with reference to potential customers &
location of competition)
Where is the business located, whats the address, where is it near, e.g distance from
nearest town, location with regard to your customers. Estimate number of potential
customers in vicinity, 10 -20-30-etc miles. Estimate number of competitors in the
area.
What distribution channel have you chosen for your product/ service?
How will you get your product to the market place. How will you deliver it. How
will customers access your service E.g. is it a courier? Will they be buying it on the
Internet etc. Will they be ordering over the telephone?
Personnel
Detail the staffing strategy for the first three years of your business
Who will run the business? What will their roles be? Will staff numbers be growing
from year 1 to year 3? Will you be working part time, full time in the business?
How are you going to ensure that your staff uphold the image of the company?
Will they get training, will you train them or will they attend a course? How will
you ensure customers are satisfied?
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