Formal Letter/tax Donation Receipt Page 5
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6Use of the Logo and Center Name
Every organization has a name and most have a logo. The purpose of these two things is
for identification. Most well-known products do not even need to tell the name – when
you see the logo, you know what the product is. This is accomplished by seeing the same
logo, in the same color, over and over. This is known as “branding.” Cars are a good
example – the H for Honda, the L for Lexus and the figure of the Jaguar. Ford has the
blue oval – you do not need to read the word Ford inside to know the make of the car.
Head Start has the name of the agency as well as the logo with two blocks surrounded by
the slogan. We need to brand the name and colors of the organization into the public’s
mind, and this can only be done by using the same logo and type style, or font, in
everything we do.
The proper, legal name of the agency is:
HEAD START of Greater Dallas, Inc.
This is the only time Head Start appears in all caps. The type style is Times New
Roman and the colors are blue, black or a reverse to white. (Example: if your page
is to be printed in blue, the type may be white.) Please do not use any other type style or
colors for the complete name of the agency.
If you are doing a flyer and want to use another type style, simply use the Times New
Roman the first time you refer to the agency, and the rest of the type in another font.
When referring to the agency the first time, always use the correct and complete
name. All future references to the center will show Head Start in upper and lower case:
Examples:
Dallas Head Start
Head Start centers
Head Start will be holding . . .
Kinkeade Early Childhood Head Start
Head Start of Greater Dallas (Note: the absence of “, Inc.” keeps this from being the
legal name)
Logo
The colors of the logo are blue and red. The only exceptions are when the logo is in
black and white or all blue. Please do not reproduce the logo in any other colors – pink,
red and black, etc. When in doubt, use black and white.
The shape of the logo is an oval. Please do not drag the logo into circles or distorted
ovals. To prevent the logo from becoming distorted when moving or sizing, hold the
shift key while you change the size. This will move the logo proportionally.
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Parent category: Letters