Fundraising Planning Calendar Page 6

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2. Corporate Donations
Income: $10,000
Cost: $1,000 (printing, mailing, services)
Who: Teresa, with board assistance
What: Prepare a corporate proposal and begin making visits as soon as possible.
Name
Amt Requested
Project
% Chance
Forecast
Starbucks
$5,000
Education
50%
$2,500
Patagonia
$5,000
Monitoring
20%
$1,000
Network
REI
$10,000
Monitoring
20%
$2,000
Network
Con. Alliance
$25,000
Legal Project
20%
$5,000
Total
45,000
$10,500
3. Special Events
Income: $10,000
Cost: $2,000 (food, postage, printing, services)
Who: John, with assistance from other board members
What: Hold a spring party at the home of Beverly Jones with silent auction.
4. New Memberships,
Income: $3,500
Cost: $3,500 (postage, printing, list rental)
Who: Pat, with assistance from the board
What: One mailing, Jan-Mar, 04, to 7,000 names @1.5% response=100 new members@ $35=$3,500
Mailing List
# Names
Cost
Contact Person
Telephone/email
Coastal
1,000
-0-
Ann Jones
Canoeists
American Rivers 3,000
$25/1000
Tom Smith
Canoe Magazine
3,000
$100/1000 Steve Adams
Total Names
7,000
5. Renewals
Income: $3,000
Cost: $500
Who: Administrative Assistant.
What: Three renewal mailings, Feb, March and May, to 150 existing members @$35 each, 65% cumulative response.
River Network and the Institute for Conservation Leadership

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