Fundraising Planning Calendar Page 7
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86. Special Appeal
Income: $1,200
Cost: $400
Who: Tim with help from other board members
What: One appeal, Nov/Dec 04, to 200 members, @12% response x $50 average gift=$1,200
7. Major Donors
Income: $4,000
Cost: $500
Who: Sandra, with help from other board members
What: Personal asks to 10 prospects, 5 gifts, average gift, $500=$2,500; special year-end appeal to 100 prospects, 15% response x $100 average gifts=$1,500. Sandra will put together the 100-name
prospect list for the year-end mailing with help from the staff and board (10 names/board members)
Prospect List
Name
Amount
Asker
Nathan Allen
$1,000
Sandra
Helen Aiken
$500
Sandra
Allen Williams
$1,000
Sandra and Phil
Sue Brattz
$1000
Ann
Joe Green
$500
Sandra and Ann
William Brown
$1,000
John
Phils’ Aunt
$1,000
Phil
Sandra’s mother
$500
Sandra
Lee Smothers
$250
Sandra and John
Marvin Gold
$1,000
Ann
8. Board Donations
Income: $4,000
Cost: -0-
Who: Board Chair
What: Board members will be asked to be hosts at special event; Board chair will make a personal request to each board member in late November/early December.
Name
2003 Gift
Projected for 2004
Sandra Scott
$500
$500
Phil Smith
$200
$250
Ken Jones
$200
$250
Ann Evans (board match)
$2,000
$2,000
River Network and the Institute for Conservation Leadership
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