Market Analysis Worksheet Page 2
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4Market Analysis Table
___Accountable Care Organizations ___Bundled
Who will be your Customers?
Payment Participants ___ Hospitals ___FQHCs
___Medicare Advantage or Special Needs Plans
__Medicaid Managed Care Organizations
__Commercial and Employer-Based Insurance
Plans __ Other___________________(please
specify)
Primary Customer
What regions do they serve (target market area)?
How many Medicare beneficiaries do they serve?
What are their characteristics (payment models
used, % of beneficiaries in patient population
with chronic conditions/risk factors, hospital
readmission rates, etc.)
Who are the key decision makers?
Other characteristics (please specify)
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