Content Strategy Template Page 2
Download a blank fillable Content Strategy Template in PDF format just by clicking the "DOWNLOAD PDF" button.
Open the file in any PDF-viewing software. Adobe Reader or any alternative for Windows or MacOS are required to access and complete fillable content.
Complete Content Strategy Template with your personal data - all interactive fields are highlighted in places where you should type, access drop-down lists or select multiple-choice options.
Some fillable PDF-files have the option of saving the completed form that contains your own data for later use or sending it out straight away.
ADVERTISEMENT
1
2Content Strategy Matrix
Example:
Segment 1:
Segment 2:
Segment 3:
Segment 4:
Overall
Start-Ups
Primary Target
Entrepreneurs with
Who is the audience you
a funded start-up
are trying to reach?
We are strategic marketing experts. Macleod
Positioning
is the partner you need to get the word out
about your product/service, differentiate your
How do you want to be
company from the competition, attract your
perceived?
target audience(s), convert them to customers,
and make your business more profitable.
Our Holistic Marketing approach: we take many
Key Features/Benefits
factors into account when developing marketing
strategy (company values, history, culture,
What unique value do you provide?
employees, & brand perception, to name a few).
What does your product/service
We are also highly strategic; we use data and
targeting to deliver tailored messaging to the
offer that the competition’s doesn’t?
audience(s) that can help you reach your goals.
Our prospect may have little experience with
Barriers
marketing and be wary of spending money on it;
he/she may not see the potential for ROI in
What are some challenges you
marketing. The prospect will be protective
face in reaching your prospect?
of his/her product/service and may require
Be specific!
education on the ways marketing has changed.
Age: 25-70. He/she is a go-getter who values
Personas
innovation, efficiency, and hard work. Our
target is extremely knowledgeable about a
What is your target’s age/gender/
certain topic (or topics) & has likely invested
occupation/income level? What
a great deal of time, energy, and money in
his/her business venture. He/she is creative,
does he/she value?
and is likely (but not definitely) introverted.
Keywords
• “Getting started with marketing”
• “Marketing tools for start-ups”
What are the questions your
• “Marketing advice for start-ups”
prospect is asking? How do those
• “How to create a marketing plan”
questions overlap with your
product or service?
• “Start-up marketing campaign”
Gated Content
Our prospect subscribes to industry
publications/newsletters. He/she is likely
What type of content can you offer
active on social media but not necessarily in
that your prospect is most likely to
a professional capacity. Blog posts, eBooks,
engage with? Consider where your
case studies, and other informational/“how-to”
content are most likely to engage him/her.
prospect is spending time online.
• eBooks, e.g. “Marketing for Start-Ups” or
“Marketing Strategy 101”
• Blog posts, e.g. “Create a Marketing Plan:
Sample Content
5 Things to do Today” or “10 Tips for First-
Time Marketers”
Think infographics, blog posts,
• Case study on how our Strategic Framework
eBooks, white papers, tweets, etc.
helped Company X develop their brand, set
themselves apart from their competition,
generate leads, and increase profits.
Ignition™ from Macleod & Co.
Macleod & Co. The Holistic Marketing Agency™ • • 610 9th Street SE, Suite 009 | Minneapolis, MN 55414 • 612.315.5200 •
ADVERTISEMENT
0 votes
Related Articles
Related forms
Related Categories
Parent category: Business