Guidelines For Internship Report Page 3

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Guidelines for Internship Report
To prepare a proper report you are urged to refer to your class room notes / text books if
necessary. Help can be obtained from a faculty member and further guidance can also be
sought from the HoD concerned.
4.4.
The following points are emphasized:
4.4.1. The report should cover all the departments you were attached to.
4.4.2. Do not confine your observations to your major fields or electives only. You may
offer comments about what you have learned in any course.
5.
FOR THOSE SELECTING OPTION 1 (CASE HISTORY)
5.1.
State the Problem:
The problem should be stated in a concise manner, it could be a current problem, or a
previous one, and need not be confined to the department (s) to which you were
attached. It could relate to the company / industry / Organization as a whole; and it
should be major problem which is affecting or has affected the business e.g.
inappropriate manufacture of sub standard drugs, import of lower priced substitutes,
unfavorable import duties on raw materials / machinery etc.
Or you can discuss a new product launch or a brand extension and the factors
which necessitated it e.g. was it done to combat competition or to develop a niche
market?
Do not just say that there was inadequate seating space in the department or too
few PCs!
5.2.
Scope of Inquiry:
Which source (s) of information were tapped to get the relevant facts e.g.
departmental managers, other senior company managers (giving names), published
materials (give reference), competitors, government officials, (name
the person
interviewed), market visits, if any questionnaire was used, include a copy as an
annexure.
5.3.
Data Presentation / Analysis:
Present the data in a concise manner and if any numbers are quoted they
should be presented in a reader friendly format.
5.4.
Conclusion:
Present your conclusions on the basis of data analysis and give your
recommendations; if the problem has already been solved, state your views.
6.
GENERAL INSTRUCTIONS:
6.1.
If more than one intern has collaborated in preparing the case study, this fact
should be acknowledged.
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