Public Relations Manager Page 2

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Public Relations Manager
Office of Communications
Page Two
• Co-manages a national media promotion campaign for the SkillsUSA
WorldTeam, including coverage of WorldSkills Americas, news releases and
creation of promotional materials.
• Produces and recommends content for SkillsUSA social media platforms
(Facebook, LinkedIn, Twitter, Google+ and YouTube) and monitors all platforms
for trends and opportunities.
• Monitors SkillsUSA’s social media platforms and assists with responses to
SkillsUSA-related conversations online. Collaborates internally across
departments to ensure that critical issues are handled in a timely and
professional manner.
• Supports brand advocacy within national headquarters and state associations.
NONESSENTIAL FUNCTIONS OF THE JOB: Moderate travel expected to carry out
the responsibilities of this position.
OTHER JOB DUTIES: Required to attend annual SkillsUSA National Leadership and
Skills Conference as well as periodic travel assignments. Must be able to work under
pressure in crisis situations and handle media inquiries outside regular working hours
when required. Other duties as assigned.
SUPERVISES/AUTHORITY: This position may supervise volunteers, student and
alumni members, and support- level employees as directed by the Executive Director
and/or Director of Communications
SUPERVISED BY: Director of Communications

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