Real Estate Business Plan Workbook Page 13
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14BUSINESS PLAN WORKBOOK //
Part 6 //
I know what you're thinking. WTF - THIS IS A LOT OF WORK! I know it is; but your
success is important to you and your loved ones so hang in there, you're on the home
stretch.
Carefully crafting a full proof business plan only to blindly adopt the same business
plan year over year without any research would be a dangerous mistake. So I’m going
to walk you through how to create a system to track how each of your campaigns is
performing and to not only ensure you're reaching your goals each year but to make
sure you're improving on those goals and exponentially growing your business.
1. You can find a marketing plan template in my free resource
library. Go download it right now before you move on.
Done? Cool... let's move on.
2. Change the action items & output goals to reflect your own
business plan.
For example, I would like to get one buyer or seller lead (1L/1B) off of my geo-farming
campaign each month. That’s my output goal - yours might be different depending on
your action item.
Now you’ve got a template to create and track the performance of each campaign you
plan to run in the future. Be sure to visit this monthly to track your progress. This
information will be vital at the end of the year when you’re accessing which
campaigns to keep, which to scale, and which to bail on.
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