Real Estate Business Plan Workbook Page 2
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14BUSINESS PLAN WORKBOOK //
Do you think Fredrick Ecklund walks into his office at 9am on Monday,
sits down, and says to himself, “Well, what should I do today”? No! Hell
no! He does not. What he does do is completely obliterate his
competition. And he does so with a plan. A framework and roadmap for
where his business is headed. And it’s not a vision board filled with luxury
homes, sports cars, and a private jet.
My point here is that before you can get started with anything, you need
to decide where you want to go. You see, this is your livelihood and I
know selling real estate isn’t the end all be all for you. It’s certainly not for
me. But you have to be able to see your future beyond material items to
be gained through commission checks. It’s time to do what top agents do.
It’s time to make a plan, a clear path to your dreams. This is a time to
reflect WHY you want to reach your goals, how you’ll get there, and who
you’re really working for.
I built this workbook from the thousands of hours of research, the
hundreds of pages of notes, the endless spreadsheets, and the goal boards
and business plans that I’ve created, implemented, tossed aside, and
learned from over the years.
I’ve read it all, written it all, tried it all and I’ve finally created the perfect
method that will surely build the foundation to your dreams like it did
mine. This workbook will take you through the entire process from goal
setting, niche defining, budgeting, and execution. Oh and goal crushing of
course - there’s that.
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