Media Plan Template Page 2

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Discussions with and briefings for local journalists are always key

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Exclusive stories

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Letters to local newspaper.

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Organised letter writing campaign from fans, all asking the same questions – keep this amongst

a relatively small group of people.

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Organised campaign targeting sports phone-ins and morning phone-ins on local radio (go

through schedule and highlight).

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Put questions up fans’ websites

Timeline

You need to establish one to your needs.

Evaluation

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Any increased traffic on websites

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Increased membership or enquiries about both organisations from potential members

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Any press coverage as a result (i.e.: not that referred to in this plan)

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Establish a news search (Google do one) under your club, trust or other names or terms.

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Parent category: Business