Sales Letter Assessment
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1Sales Letter Assessment
Instructions: Fill in the blanks in this sales letter to incorporate vivid, descriptive
language that will attract the reader’s attention and retain his or her interest.
October 24, 2011
Janet Marsden
1414 Red Rose Rd.
Dunnellon, FL 34779
1.) Insert
modifier(s).
Dear Janet,
2.) Insert verb with
Imagine swinging gently to and fro on a soft cotton hammock, surrounded by nothing but
or without
sea and sun. As you lounge on the broad, shady deck of the 1.) _________ luxury liner,
modifier(s).
you 2.) _________ and dream about the 3.) _________ you’ll enjoy this evening after your
4.) _________ in the 5.) _________. A tantalizing picture, wouldn’t you agree?
3.) Insert noun with
Royalty Cruises can put you in that picture for real, Janet.
modifier(s).
On November 11, 2011, Royalty Cruises will give away two all-expenses-paid, five-day
4.) Insert word or
cruises on the exquisitely appointed Royal Sea Duchess (including airfare!). Two
phrase(s).
lucky winners and their companions (limit one companion per winner) will sail the Western
Caribbean, stopping to 6.) _________ and enjoy some of the world’s best 7.) _________.
5.) Insert place
name or noun with
We want to make this dream a reality for you, Janet, but you have to come to dinner first.
modifier(s).
You can enter the giveaway and also learn more about Royalty Cruises while you enjoy a
6.) Insert
sumptuous three-course meal at the 8.) _________ Wellington Hotel in downtown Tampa
phrase(s).
at 6 p.m. on Tuesday, November 11. The dinner is free, and your entry in the contest is
also free. All you have to do is watch our Get to Know Royalty film and listen to Captain
7.) Insert
Mel Tanner as he introduces you to the many pleasures of cruising as a guest of Royalty.
phrase(s).
Use the enclosed RSVP card to reserve your dining table today, Janet. Be sure you
indicate on the card the number of family members or friends you’ll be bringing
8.) Insert noun(s)
along too (maximum of four, including yourself), plus your group’s entrée and dessert
with modifier(s).
preferences.
9.) Insert closing
9.) __________
statement.
Good luck!
10.) Insert
postscript
Bob Turney
Promotions Director
encl. RSVP Card
P.S.
10.) _______________________________________________________________
Saylor URL:
The Saylor Foundation
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