Film/Video Brief Format
FILM NAME / TITLE
BRIEF REVIEWED AT AGENCY BY
BRIEF REVIEWED AT CLIENT BY
CLIENT SIGN OFF DATE
This briefing form covers most of the issues that you and/or your organization will need to consider when commissioning a
video from us at Aspire Cerebro.
We request that you spend time and resources researching these questions: getting it right at this stage will pay dividends later.
Who are your audience? (e.g. age range, sex, geographical location, socio-economic group, etc.):
Can they be characterized in any way? (e.g. casual/formal, art/technical, etc.):
What do they already know about the subject of the video?
What sort of things will appeal to them?
The Purpose of the Video