Film/video Brief Format Template Page 2

What do you want the audience to think or do having watched the video? (Often the most important question

to be answered)

Content

What is/are the key message/s that the video has to convey? (If multiple messages then consider putting your content

into various chapters in sequence, please specify or attach files that needs to be animated in 2D or 3D graphics)

Is there a secondary use for this material? Will you need to re-edit the content for other purposes? (e.g. training, staff

induction, customer sales, etc.)

Distribution

What other materials will be used in conjunction with the video?

What sort of marketing and packaging will you need? (We have full, in-house graphic design facilities)

How many copies will you want?

How will your audience get to see the video?

Will it be presented and given a context by a presenter, or will it need to stand-alone?

Cost

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Parent category: Business