Industry Report 2006-2007 - Apple & Pear Australia Limited (Page 6 of 15) in pdf

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apple and pear australia volume 4 2007

Biosecurity & Market Access

pear with maggots

Fruit logistica display Berlin 6th - 8th Februray 2007

MArket Access r&D for

the Apple and pear projects

Apple AnD peAr export

Wayne prowse - portfolio Manager export

Apples & peArs

Fruit fly area freedom is vital for market

Marketing HAL

access. Since 1990 it has been managed

An overview

through codes of practice under national and

Australian horticultural exports were valued

international agreements.

at approx $800.5 million in 2006 being some

The apple and pear industry has committed an

12% of total production however, exports of

amount of $900,000 over three years to support

Australian apples and pears are seriously

the Horticulture Industry’s Market Access

hg06040

contracting and in 2006 were 6,754 and 4,450

Strategic R&D Plan which aims to ensure

optiMAl irrADiAtion

tonnes respectively. The leading destinations

international market access for Australian

were UK for apples and New Zealand for Pears.

horticultural products.

proceDures for sterilisAtion

of QueenslAnD fruit flies.

Export development is a strategic goal for the

Key areas of the plan are disinfestation and

horticultural industry and the apple and pear

alternatives, and fruit fly management and

philip taylor, Macquarie university

industry has been and still is a significant

control and include:

part of the growth plan. The three key pillars

One means of controlling of fruit fly is to use

for horticultural export development plans

pre and post-harvest

the Sterile Insect Technique (SIT), where

are Market Access, Market Development and

Ap06047

millions of flies are reared, sterilised with

•

The need to improve the effectiveness of

Market Promotion all with the single focus

gamma radiation, and then released into

the sterile insect technique for Queensland

colD treAtMent of Apples,

to enhance the market environment to assist

the field. The sterile flies mate with the wild

fruit fly and Mediterranean fruit fly

trade.

population and disrupt their reproduction.

peArs, & nAshi AgAinst

•

The need to improve the effectiveness of

QueenslAnD fruit fly for

Market Access involves opening markets

Similar programs with other fruit flies have

current fruit fly trapping

for trade that are currently restricted or

been highly effective overseas, and a similar

Access to tAiwAn.

•

The need for a quick and reliable method

closed to Australian apples and pears on

program has contributed to the eradication

peter Leach, QdpI&F

for accurately identifying all species of fly,

tariff or quarantine grounds. Market access

of Q-flies from West Australia, but there are

especially at the larval stage.

negotiations are at government to government

growing concerns about the reliability of SIT in

This project aims to develop quarantine cold

levels and HAL works closely with our

the existing Fruit Fly Exclusion Zone.

•

The need to increase the effectiveness of

treatments at 1 and 3 degrees C for apples,

government departments (Biosecurity Australia

activities to prevent incursions of fruit fly

pears, and nashi to Taiwan. The project will

and AQIS) to negotiate access for horticultural

This project will develop a ‘best practice’ guide

into areas where they are not present.

point of sale material to promote the Australian

develop data that supports cold disinfestation

products. The market access priorities for

for the irradiation of Queensland fruit fly pupae.

products in these markets with growth

and fumigation treatments to mitigate the risk

apples and pear are:

disinfestation

potential.

posed by Queensland fruit fly in apples, pears,

and nashi fruit intended for export.

•

The need to improve on current practices

China

Improvement of import conditions

Market Promotion of Australian apples

Ap06006

for the use of methyl bromide and to

(Tas apples)

and pears is based on their renown for a

The research will be carried out in accordance

identify and develop alternative fumigants

China

New Access for mainland apples

AlternAtive fruit fly

superior taste and colour as the unique

with Japanese standards and will be the

and disinfestation techniques against the

China

New Access for Pears

selling proposition in markets dominated by

basis for advice to the Taiwanese Quarantine

MAnAgeMent for MArket

possible loss of methyl bromide.

Taiwan

Change to MOU conditions

the varieties from Chile, Argentina, South

Advisory Committee (and to other countries’

(mainland apples)

Access for Apples

•

The need to identify new commercially

Africa and even USA (Washington) during

quarantine authorities as required) to support

India

Access for carnauba wax coated

viable fresh produce disinfestation

our production season.

John Hargreaves, QdpI&F

changes to quarantine requirements for Q-fly

apples

treatments and technologies for

commodities.

Japan

Access for all apple varieties (Tas)

negotiation and adoption by our trading

Promoting Australian apples and pears in

It is possible that both pre-harvest and post-

partners.

major world exhibitions has helped raise

harvest treatments using dimethoate may

Market Development programs support

their profile and show world buyers that

be lost or severely restricted in the near

exporters of apples and pears in markets that

Australia is a producer of high quality

future and this would have serious impact

are open to Australia yet the volumes are small

apples and pears. HAL, presenting as

on the apple industry in Queensland. An

and a higher level of promotion is warranted to

Australia Fresh, has managed stands at

alternative technique is to protein bait to

create raised awareness of Australian apples

reduce pesticide use for fruit fly control.

three exhibitions for the wider horticulture

and pears among customers for the long term

industry including apples and pears. The

benefit of the industry. At this critical time the

The project aims to obtain quantitative

exhibitions were

support for both promotion and retail training

data to show that protecting apples

by Australia is beneficial to building long term

with a standardised program of protein

Fruit Logistica (Berlin 6-8 February),

growth

bait sprays followed by post harvest

which is the world’s largest fresh produce

inspection can provide an acceptable level

exhibition with 45,000 visitors from 100

Examples of market development programs

of phytosanitary security to replace the

countries.

are for the Australian Pink Lady TM apples

current use of dimethoate for interstate

Gulfoods (Dubai 21-24 February) and

in the UK and the Australian Pear promotion

market access.

HOFEX (Hong Kong 16–18 May) where

programs in Western Canada. The strategic

apples and pears were featured as part of

industry (levy) program supports retailers with

HAL’s Australia Fresh stand.

catalogue advertising, in-store tasting and

Apple cage investation

Queensland Fruit fly

Fruit logistica display Berlin 6th - 8th Februray 2007

apple and pear australia volume 4 2007 page

Industry Report 2006-2007 - Apple & Pear Australia Limited Page 6

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