Managing In The Digital Era Cheat Sheet printable pdf download

Managing in the Digital Era

Cheat Sheet

Ten management tips for better business performance

Embrace digital

Digital business means doing business in a world where the physical and the

digital worlds have converged and are no longer distinct. Digital business is not

technology and it is not social media; it is a mindset recognising that customers

experience your brand equally through physical and digital touchpoints – which is

why customers will judge your lack of digital integration as lack of customer care.

Design your offering around the intersection of your and your customers’

values, not around your products and service

People can buy the same things you offer from someone else at more or less the

same price. Values, however, are the basis of emotional connections, and when

people connect emotionally their interaction with your brand becomes an

experience instead of a transaction. Because technology allows people to easily

connect with you, they will favour the brands that also connect with them, and the

most effective way to create that connection is through shared values.

Narrow your focus

It used to be a good idea to be many things so you could appeal to many people,

but the ease with which we can connect people and things has driven demand for

specialisation. The mass market has given way to the perfect fit, providing

customers exactly what they need when they need it. Narrowing your focus

means you can concentrate your resources, making it easier for you to stand out

as your ideal customers’ go-to person in your industry.

It’s all about the customer

The customer is no longer the end-game of an organisation’s activities. If you are

working on improvements (doing old things in better ways) you have already lost

customers. Instead, you need to build an offering designed around your

customers which means constantly rethinking how you do everything.

Get your narrative right

The information overload created by technology means most people have short

and selective attention spans. Even if people pay attention, data is hard to

absorb and harder to remember, but it does make it easy for customers to

compare you with your competitors. Narratives tell the story of your brand

culture creating an emotional attachment that customers are more likely to

remember and be motivated to act on.

Managing In The Digital Era Cheat Sheet