Managing In The Digital Era Cheat Sheet Page 2

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Managing in the Digital Era
Cheat Sheet
Ten management tips for better business performance
Kill the job description
6
Job descriptions were designed for the production era of last century when
management decided exactly what people should do and how it should be done.
Except for jobs where you want no variation, in today’s fast-moving, hyper-
connected environment, job descriptions will hamper the organisation’s ability to
be agile, responsive and innovative.
Don’t focus on talent
7
Talent programs give organisations a false sense of control over performance.
They lead to decreased diversity, they create an invisible layer of internal
competition that undermines social cohesion – both diversity and social cohesion
being proven factors in high organisational performance – and they
overemphasise the abilities of the individual at the expense of other factors, like
culture, which have a higher correlation to high performance than talent measures.
Retire the performance review program
8
The annual (or bi-annual) performance review is problematic in many ways. For
example: its feedback is based on the past; its judgmental nature treats
performance as weaknesses to be fixed, prompting an unconscious ‘fight or flight’
response that inhibits openness and honesty in both the reviewer and the subject;
and feedback linked to salaries and bonuses leads to decreased performance and
motivation. Instead, just like your favourite video game, systemise feedback so
that people can identify both wins and improvements as they go.
Create a positive culture
9
When you do away with the controls – like job descriptions and performance
reviews – you may wonder how you will manage your people. The answer is
through the culture. A values-driven culture tells people what your business
stands for so they can figure out how things should be done. It builds trust and
engages people to want to help you succeed.
Open up
10
If you depend primarily on the skills, experience and resources within your
organisation you could be leaving yourself so intellectually under-capitalised it
could be fatal to your business. In today’s connected world there is unlimited
expertise outside the organisation, and the winners are those who invest in an
infrastructure of skills (like collaboration) and systems to utilise all available talent.

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