Motivated Sequence Outline Template (Page 4 of 4) in pdf

Information for the Using Motivated Sequence

The Motivated Sequence Design is used in a persuasive speech urging the audience to some form of action. It follows a

problem-solution design. Don't let this fool you into thinking you can only use this when there is a problem to be solved.

This design can also be used as a persuasive form of selling.

Think of all the junk mail you receive, more than likely the advertisers are using the motivated sequence to sell the

product. They are trying to establish a need for you to buy or use their product, and showing you how you can benefit

from the product and urging action on your part.

The first step in the motivated sequence is to establish attention in the introduction. You are trying to get the audience

interested in what you will be talking about in the speech.

The second step is the need step that is established in the body of the speech. Here you will demonstrate to the audience

why your topic or product is important to them. Thus, it’s the same as in the Informative Speech of showing why your

topic is important to your audience. However, note that this step is the first step in the body of a persuasive speech,

unlike the informative speech where it is in the introduction.

The third step is satisfaction. Also in the body of the speech, here you will demonstrate to the audience how they will be

satisfied with your product or solution.

The fourth step in the sequence is visualization. You ask the audience to visualize the success of your solution/product,

or the consequences of not taking the action you request of them. The fourth step is in the body of the speech also.

The fifth and final step of the sequence is a call to action. This is the final step in the conclusion of the speech. Your

call to action should use positive language. Not, "I hope you will consider…" but "Sign this petition," or "Call 1-800…"

or "Visit your nearest store today."

Make sure your outline does all of the following:

•

A topic that is asking the audience to do something (buy a product, sign a petition, etc.) If the topic does not

ask the audience to do something, then it is informative, not persuasive

•

Your introduction has an attention getter related to the topic, establishes your credibility, and previews your

main points

•

The 1

main point in your body shows a need for action on the part of the audience

•

The 2

mail point in your body shows how satisfied the audience will be if they do what you ask

•

The 3

main point in your body asks the audience to visualize the success of doing what you asked

•

You have supporting material for each main point. If you do not, then your speech is all opinion, therefore, not

persuasive

•

Your conclusion ends with a strong call to action.

•

Use of transitions from one point to another is evident

•

You have listed your bibliography in APA format.

Motivated Sequence Outline Template Page 4

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