Sample Marketing Requirements Document printable pdf download

Sample Marketing Requirements Document

Sample Marketing Requirements Document for PRODUCT X

Author:

Note: this is a sample MRD from a now-obsolete model on a product that no longer exists. All elements

are to be updated to current technical and marketing standards.

1.0 Scope

This is the Marketing Requirements Document for PRODUCT X Version 2.0. It comprises requirements for

the entire first release, including maintenance upgrades, multiple license packages and upgrade versions.

The purpose of PRODUCT X will be to …..

2.0 Product Release Strategy

The product will be released in ___________.

It will be released through The Company’s standard channels of distribution world-wide. French, UK and

German versions will be released simultaneous to the US version. At the time of the release, the following

versions will need to be completed:

PRODUCT X Version 4 3.5” version

PRODUCT X Version 4 CD version

PRODUCT X Downloadable Edition

Upgrades

(Policy on upgrades from previous versions)

2.1 Release 2.0 Overview

Product: PRODUCT X Version 2.0

Current Market Conditions

The nature of enhancements in PRODUCT X version 2

Timeframe constraints

Currently unresolved issues.

3.1 Functional Requirements

Priorities of requirement.

•

Priority 0 -- absolutely must be in release.

•

Priority 1 -- Highly desirable, should consider removing from release only if amount of effort

required is not consistent with timeframe requirements.

•

Priority 2 -- Desirable for this release, should include if time and resources permit.

(Item)

Priority: 0

Description

Sample Marketing Requirements Document