The Child Care Center Business Plan Workbook Page 4
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17THE CHILD CARE CENTER BUSINESS PLAN
AN OVERVIEW
Introduction
The Child Care Center Business Plan provides a description of the center, tells who the center
serves, and outlines its competition. In addition, it lays out the center’s marketing strategy (how
the center will maintain full occupancy), and explains the financial operations of the center. The
Plan should provide the reader the ability to understand the child care industry itself, as well as
the details about YOUR specific center.
Developing the Child Care Center Business Plan is a process which includes:
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Outlining the general concept of your center
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Conducting research
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Refining your ideas based on your research
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Developing specific components of the Plan
The Child Care Center Business Plan that you develop through this process:
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Explains WHO specifically you will serve and WHAT services you will provide
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Describes why your child care center is a needed service
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Describes in detail how the center will operate
Your Child Care Business Plan has four functions:
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It forces you to define the “mission” of your center, your center’s goals, and your action
plan to meet these goals
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It compels you to look at your center objectively to determine its feasibility
•
It communicates your center’s ideas to friends, family, investors, bankers, supporters, and
others within your management team
•
It serves as an operating tool to help you run your center
The Body of the Child Care Center Business Plan
The Plan must be credible, clear, and authoritative. Although intuition, educated guesses and gut
instinct are very important to small business owners (who may be child care center operators),
the Plan should cite specific “sources” of information that are within in the Plan. The Plan
should be 10-15 pages in length (excluding the introduction and any supporting documents) and
it should be typed (single or double spaced) without grammatical or typographical errors.
Readers of your Business Plan may view mistakes or sloppy presentations as examples of poor
business skills
Be sure to write in the third person. Don’t say “I’, “me”, “we” or “our”, instead, say “Castle
Child Development Center”, “the owner” or “Jane Doe”. Be positive and write in the present
tense. Don’t say, “I hope to care for...” instead, say “The owner cares for 75-90 children between
the ages of ....”
The Sections of the Child Care Center Business Plan
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