Competitive Analysis (Page 2 of 2) in pdf

Competitive Analysis Page 2

space for storage, use of personnel energy/time to save money?

Opportunities – This area generally comes from your Industry Analysis. Identify New trends in

the market that competitors often are not pursuing.

What areas if growth are available that are emerging, underserved or missed?

Is there a specialty or niche market that needs your products/services?

What are the future areas of growth in your industry or geographic area?

Can you develop specific technologies/services/products that the customers really need?

Is there an opportunity to shorten delivery time, use technology to provide necessary

information, or assist in cutting costs?

Threats – Your industry analysis also can help with this section. Threats may come from the

competition trying to drive you out through cutting prices, limiting access to vendors, etc. It can

also come from governmental issues, mature industry, declining market.

Is there an excess room/demand for another company in this industry?

Is the geographic are or market area saturated?

How will the economy or government changes effect the future sales of your company?

Are there any demographic shifts in the customers that will impact your company

negatively?

Is the projected industry growth in your geographical area and target market large

enough to support your company’s growth?

Competitive Analysis Page 2