Project: [Project Name]
SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses,
Opportunities, and Threats involved in a project or in a business venture. It involves specifying the
objective of the business venture or project and identifying the internal and external factors that are
favorable and unfavorable to achieving that objective.
A SWOT analysis must first start with defining a desired end state or objective. A SWOT analysis may be
incorporated into the strategic planning model. Strategic Planning, including SWOT and SCAN analysis,
has been the subject of much research.
Strengths: attributes of the person or company that are helpful to achieving the objective
Weaknesses: attributes of the person or company that are harmful to achieving the objective
Opportunities: external conditions that are helpful to achieving the objective
Threats: external conditions which could do damage to the objective
(Describe the idea, project, initiative, offering, or other concept to be analyzed)
[Type the Company Name]