Sample Business Proposal Letter Template


Deiric McCann
Profiles International
5205 Lake Shore Drive
Waco, Texas 76710
Joseph Blayne
ClientCo Industries
ClientCo Street
ClientCo City
ClientCo State & Zip
Dear Joseph,
Profiles International is delighted to have the opportunity to respond to your requirement for a
solution that will dramatically increase your sales volume over as short a period as possible.
The accompanying proposal provides an extremely comprehensive response to all of the
requirements outlined by the ClientCo team in over discussion over the last several weeks.
Until we meet on Wednesday and I present the main points of the proposal to you in person,
here is a quick overview of the proposal’s content:
ClientCo’s sales team has 45 sales professionals – all hired for a specific combination of
education, skills and experience that they share in common, and which should assure that all are
highly successful in their positions. However, sales performance across this team varies widely
– from the highest performers who deliver a performance against quota of as much as 139%
(the top ten range from 111% to 139% with an average performance of 125%), to the lower
performers who deliver as little as 82% against quota (the bottom seven range from 82% to 99%
with an average performance of just 92%). It is this gap of 57% between the highest and lowest
performers that rightly concerns ClientCo.
ClientCo has the potential to increase their sales output by a factor of several hundred percent -
if they can determine what it is that makes their top performers so much more productive than
their average and bottom performers, and if they can use that information to raise the
performance of every member of their sales team to the level of their top performers.
As discussed, Profile will establish a customized Online Assessment Centre (Profiles on the Web)
to enable ClientCo to comprehensively assess their sales team. Using the ProfileXT we will
assess your entire team and use our unique ‘success pattern’ technology to identify the


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