Basic Massage Marketing Plan Outline Template printable pdf download

Basic Massage Marketing Plan Outline Template

Basic Massage Marketing Plan Outline

Part A: Highlight Your Strengths

Customer Service. List your customer service strengths and describe how you intend to highlight them

in your promotional materials and marketing efforts.

Example:

Strength: I accept all major credit cards.

Use in promotion: I plan to revise my brochure, business card, and website so they state that I

accept all major credit cards.

Facility and Location. Think about the strengths of your facility and location and determine how you

intend to highlight them in your promotional materials and marketing efforts.

Example:

Strength: I have three dedicated parking spaces that allow easy access to my office.

Use in promotion: I plan to revise my brochure, business card, and website so they state that I have

free onsite parking.

Massage Services. Think about the services you offer clients (i.e., Swedish massage with relaxing extras

like a paraffin dip; foot reflexology; a free sauna with every massage) and determine how you intend to

highlight these in promotional materials and marketing efforts.

Example:

Strength: I integrate a number of different massage systems into the treatment so that I can

expertly customize each massage specifically to the needs of the individual client.

Use in promotion: I plan to gather quotes from clients that highlight my ability to give each client the

massage experience he or she is looking for.

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Basic Massage Marketing Plan Outline Template