Marketing Plan Outline Template printable pdf download

Marketing Plan Outline

Key Questions to Answer

ission Vision, Goals

What is the business’ mission & vision?

(a successful business has a

direction that all staff aligns with, and a clear picture of the future)

What are your goals, objectives, strategies and tactics?

(what you want to

do, why you are doing it and how will you accomlish this)

Measurements

How will you measure and track your results?

(Each goal should be

measured and the results recorded inorder to track what is working and what is

not).

Target Market

4. Who is your target Market?

(focus on who is your customer and know their

needs and wants.

Logo, Slogan, Colors, Positioning Statement

5. Do you have a logo?

(a logo should be a unique , simple mark that represents

and brands your business?)

6. What is your slogan or tag line? (

An original, creative statement that tells your

customer what your business is about)

7. What are your businesses colors?

(Colors represent feelings and emotions

and brands your identity)

8. What is your positiong statement?

(A positioning statement sells your product

or service, it sets you apart from your competitor. You must target your customer,

say what you will do for that customer, how will you do it and why you do it better

than your competitors.)

Marketing Needs, Demographics, Trends

9. Is there a market demand for your Product or service?

(you need to have a

market or you don’t have a business)

10 .Have you distributed a customers needs assessment/survey relating to

your product or service?

(you will find out what your customers needs and wants

are-The results guide your marketing goals)

11. Who are your potential customers? What is their demographics?

(age,

income, interests, culture, habits, etc..)

12. Does your product or service keep up with the current trend?(

It is

important to stay on the cutting edge of technology & know what is important in the

minds of your customer)

Marketing Plan Outline Template

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