Student Fundraising Guide Page 7
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15HOBY Student Fundraising Guide
As you can hopefully tell from the example above, using the S.M.A.R.T. strategy can help
you effectively plan, and turn your fundraising
TIP: While planning events or
ideas into attainable realities. Using this
brainstorming what sponsors to contact,
strategy can help you set a timeline and
don’t forget to consider your fundraising
deadlines for smaller fundraising ideas as well
plan as a whole, to decide what kind of
as your entire fundraising plan as a whole.
fundraising methods will be most
relevant, realistic, and timely for you.
As you may have already noticed, successful
fundraising is the product of a detailed strategy. It is important not only to figure out
whom you should be asking for money but also to detail what resources and skills are
available for you to use in your fundraising, how you should be approaching potential
donors, and how you will handle the money that you raise. Below we’ll talk a little bit
more about lining up your resources and reaching out to them.
Identifying Resources…
Who can help you? The best way to start identifying those you can reach out to for
support is to brainstorm and make a list of whoever first comes to mind. This can include
family members, friends with special talents or community connections, potential sponsors,
local organizations, etc. This isn’t just a list of donors, but instead a collection of everyone
you and your family know who may be willing to do something to help you fundraise.
Reach out to everyone in your network including those you know personally (like family
and friends), businesses (e.g. local restaurants, stores, multinational corporations), schools
(e.g. teachers, other students, the PTA/PTO, and student groups), and religious/spiritual
organizations. Expanding your network will not only help you fundraise now, but is also
an important practice for the future.
Don’t forget to draw from your own talents and skills. Take advantage of what you love
doing or what you do best and gear your fundraising efforts toward those strengths. For
example, if you are a skilled photographer you could try selling your photographs. The
more passionate you are about something, the more likely people are to be drawn to it.
TIP: When it comes to requesting sponsorship don’t forget to request from:
Friends and family, community restaurants and stores, community/religious
groups, companies/corporations, and foundations that award grants to students.
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