The Success Framework
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1
2The SUCCES Framework
Fill out this framework to identify the essence of what makes a story stick in others’ minds. Identify the
Simple, Unexpected, Credible, Concrete, and Emotional aspects to weave into a Story.
1.
Business and/or Image Objective: What are you trying to accomplish with your story?
2.
Who are you trying to reach?
3.
Top Message: What is the SIMPLEST idea at the core idea of your story?
4.
What aspect of your story do you think would be UNEXPECTED to people?
5.
What CONCRETE details and images can you include?
6.
What evidence gives CREDIBILITY to your story?
7.
What about your story would evoke an EMOTIONAL response from people?
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Parent category: Life