Marketing Strategy Template Page 15
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22Mission
A mission statement is a brief statement describing the purpose of the organization. One needs to be
developed and there has to be a high level of subscription to it within the organization. The marketing strategy
must be congruent with the mission of the organization.
Our mission is:
Objectives
There must be some goals and objectives to focus the strategy. There are three levels that need to be devel-
oped—overall company objectives, marketing objectives and financial objectives. Depending on specific cir-
cumstances, these objectives may be divided into short or long—term objectives.
Overall Company Objectives:
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5.
Marketing Objectives:
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