Marketing Plan Template
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4Marketing plan – a template
A marketing plan is a tool that helps – and forces you to think in a structured way how you will market and sell your products and services. When you write
down your plans they tend to be more real and fit for use.
You find:
1. Action plan for sales- and marketing activities
In this template you must write how you will manage the marketing in your business month by month. You might have an underlying description of the
activities on another sheet of paper. When all the months are filled in you will have a good view of how you promote your business.
2. Calendar that shows what and when the activities will take place
This template focuses on what you want to do and when you will do it. It always helps to put dates on the activities if you want to get it done. When filled
out you can overview if you have the resources to execute your plans. If your marketing plan is not too complex you might do with the action plan and
leave out the calendar.
Example:
Action plan for sales- and marketing activities, 2015
– Example from a wholesale business in decorative art and kitchen utensils
Month
Activity we will implement
Deadline
Responsible
January
- Before the end of January a meeting with one of the larges retailer of decorative art and kitchen utensils chains
31/1
Amish
must be set up in order to establish a Shop-in-Shop concept.
- Update web site (every month)
Charu
February
- Participate in the national decorative art and kitchen utensils trade fair. Sales pitch ordered and manned.
2/2
Amish
- At the sales pitch: “Give us your business card and participate in competition – and receive Newsletter”
Charu
- Establish two home parties where our kitchen utensils and Vijay’s food meets
15/2
Charu
- All contacts from the trade fair must be contacted and meetings must be set up. Goal: 50 % will buy from us
27/2
Amish
- Update web site
Charu
- Newsletter module must be bought for our web site and existing customers uploaded to newsletter database – if
March
30/3
Charu
we get their permission.
- Update web site
30/3
Charu
April
- PR articles are sent to provincial news papers and magazines about our new gourmet kitchen knife series
20/4
Charu
- Follow up on PR articles – call the news papers and magazines
30/4
Amish
- Update web site
Charu
May
- Go through costumer database and find costumers what have bought for under 750 $. Contact them for more
30/5
Charu
sales or remove them from database. Goal: Do not waste time on “time robbers”
- Arrange photo shooting for new catalogue
20/5
Amish
- Update web site
Charu
- Concept for ”New Year gifts” is investigated – focus on local businesses
June
25/6
Amish
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Parent category: Business