Program-Invitation-Promotion
Draft program agenda
Event schedule timing, room locations, etc.
Emcee and podium transitions
Speaker/room hosts
Speaker/s confirmation letter.
Time date location
Request bio summary or CV. Photo, title of presentation.
Confirm AV requirements\
Special requests (e.g., Airport transportation, VIP parking, food preference
etc.)
Invitations and promotional brochure
Compile invitation lists, target audience; Communicate to Alumni
Relations.
Identify VIP guests (MSU president, etc.) and send letter invitation.
Develop Save-the-Date notice (options e-mail, print)
Develop first draft/s of brochure/postcard/invitation. Distribute for
approvals.
Include RSVP instructions (date, name and phone/email of event contact,
web access if registration is online, etc.) and club mailings, permission to
include on networking list to be distributed at event)
Calendars of Events (SAVE THE DATE)
Regional Club Website
MSUAA Website
LINK
Constituent Group Website
Local media (broadcast, newspapers, business journals, civic, chambers,
etc.)
Sponsorships
Potential sponsors
Determine sponsorship levels and benefits of sponsorship
Assign members to solicit sponsors.
Advertising alternatives
In kind donations
Auction donations
2-3 MONTHS BEFORE EVENT
Venue/Meeting Services
Finalize menu and other catering decisions
Request event set up sheet from facility sales office