Sample Job Description: Director Of Marketing/communications/p.r. Page 2
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37. Develop, coordinate and oversee programs, technical assistance and resource materials to
assist chapters in the marketing, communications and positioning of their activities.
8. Provide counsel to chapters on marketing, communications and public relations.
9. Ensure that the Organization regularly conducts relevant market research and coordinate
and oversee this activity. Monitor trends.
10. Leads projects as assigned, such as cause-related marketing and special events.
Planning and budgeting
1. Responsible for the achievement of marketing/communications/public relations mission,
goals and financial objectives. Ensure that evaluation systems are in place related to these
goals and objectives and report progress to the Executive Director and Board.
2. Develop short- and long-term plans and budgets for the marketing/communications/
public relations program and its activities, monitor progress, assure adherence and
evaluate performance.
3. Recommend short- and long-term Organization goals and objectives to the Executive
Director.
4. Develop, implement and monitor systems and procedures necessary to the smooth
operation of the marketing/communications/public relations function.
5. Keep informed of developments in the fields of marketing, communications and public
relations, not-for-profit management and governance, [and the specific business of the
Organization and use this information to help the Organization operate with initiative
and innovation.
Organizational strategy
1. Work with senior staff, other staff and volunteers to:
develop and maintain a strategic perspective -- based on marketplace and
•
constituent needs and satisfaction -- in organizational direction, program and
services, and decision-making; and,
ensure the overall health and vitality of the Organization.
•
2. Help make sure that the Organization’s philosophy, mission and vision are pertinent and
practiced throughout the organization.
3. Develop and coordinate means to seek regular input from the Organization’s key
constituencies regarding the quality of programs and services and the Organization’s
relevance.
4. Help formulate and administer policies to ensure the integrity of the Organization.
5. Act as an internal consultant to bring attention and solutions to institutional priorities.
Managing
1. Maintain a climate that attracts, retains and motivates top quality personnel, both paid
and volunteer.
2. Recruit, train, appraise, supervise, support, develop, promote and guide qualified
personnel, both paid and volunteer.
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Parent category: Business