Director Of Brand And Communication (Page 2 of 3) in pdf

Oversee and guide media activities, such as the development of joint media strategies

and oversee media risk management with national Labelling Initiatives (LIs) and Producer

Networks and ensuring appropriate response to media requests

Oversee and guide marketing and promotion activities in Fairtrade, including, as needed,

coordination between LIs and within non-LI territories

Ensure that relevant FLO units are supported in their communication and brand needs

Ensure processes are in place and followed

Overseeing the implementation of intellectual property strategy through trademark

management, domain name registrations, and risk management

Oversee and supervise appropriate use of Fairtrade intellectual property

Oversee market research and ensure full use of market and other research

•

Planning and budgeting

Responsible for the achievement of the unit’s mission, goals and financial objectives.

Ensure that evaluation systems are in place related to these goals and objectives and

report progress

Develop short- and long-term plans and budgets for the unit’s activities, monitor progress,

assure adherence and evaluate delivery

Stay informed of developments in the fields of brand, communications, marketing and

marketing research, social marketing, new media and ethical /fair trade, not-for-profit

management and governance and the specific business of Fairtrade International. Use

this information to inform strategy and actions in the area of Communications and Brand.

•

Ensure good coordination and high service level to Fairtrade International’s members and

other external and internal customers

SKILLS REQUIRED:

Level of education

•

University Degree or comparable qualifications

Knowledge / Job Specific Competencies:

•

Over 7 years professional experience in communication and brand management

•

Strong knowledge of marketing and media relations

•

Experience in social marketing and non-commercial communications and brand

management (is desirable).

•

Professional experience managing and supporting staff

•

Experience in the management of complex, multi-stakeholder projects and achieving goals

on time and to budget

•

Excellent communication skills

•

Ability to lead and motivate change management

•

Languages:

Fluency in English

Proficiency in German, Spanish or French is desirable

Director Of Brand And Communication Page 2

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