SWOT Analysis Template
Strengths:
Weaknesses:
Who/What is working well?
What problems is your business facing?
What is special about your business?
Where are you struggling most?
What advantages does your business have?
What disadvantages does your business have?
What are the perceived strengths of your business?
What are the perceived weaknesses of your business?
SWOT Analysis
Opportunities:
Threats:
What are your clients/customers saying about you?
Who are your competitors and what are they doing?
What are the current trends in your industry?
What are the current risks/obstacles your business is facing?
How could you increase revenues?
What is changing in your market/industry?
What changes in technology could be useful?
What changes in technology could present obstacles?
What could help your business grow (political, economy, social,
What could hurt your business (political, economy , social,
personal)?
personal)?
Elli St.George Godfrey
Small Business Coach/Trainer
+1.781.248.9952