Workshop Planning Template Page 3

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Main reasons why participants should attend your workshop
How to describe and ‘sell’ the workshop to
participants
To manage expectations and develop a positive approach
WHY should they attend: personal/group benefits
WHAT: interactive, engaging method for
reviewing/deciding.......
HOW: specially designed, unique opportunity etc., etc.
You may want to characterise the workshop as a
democratic process and emphasise that it will be non-
hierarchical.
LATER
Invitation letter or pack with the sales pitch, followed by
day plan and map/directions and pre-task pack.
Pre-workshop tasks
Pre-workshop tasks
To save time on the day
To create a level playing field
To focus people on the issues
To allow them to share a relevant experience
Explain the importance when describing the task.
Timing
Start, lunch and finish times
How much time is realistically available and is it enough for
all the objectives?
What are the best start and finish times?
3

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