Public Relations Internship Sample Cover Letter (Page 2 of 4) in pdf

Public Relations Internship Sample Cover Letter Page 2

BU COM Career Services

Sample Cover Letter

Donna Meagle

(617) 353-3490 * dmeagle@bu.edu

Melissa Morris

LaForce + Stevens

41 East 11th Street

6th Floor

New York, NY 10003

Dear Ms. Morris,

I am writing to apply to the Spring 2016 public relations internship at LaForce + Stevens. The

agency’s innovative digital branding strategies, especially for high-end fashion clients, are

redefining the industry, particularly in its work with Perry Ellis. My experience in public relations

and background in fashion design would make me a great fit for the fast-paced LaForce + Stevens

team.

An account executive at PRLab at Boston University, I created a social media strategy for my

client Ben & Jerry’s. I collaborated with other account executives to integrate innovative ideas into

our online brand conversations to engage potential and existing followers. Throughout the

semester, we have increased social media followers by 45% and engaged the community—

especially the thousands of Boston-area students—in the brand through traditional and social

media. In addition, I built a media list for Ben & Jerry’s of contacts in local, college, and national

media to gain more earned coverage for the brand. So far, two local papers have published

articles based on the press kit I assembled and pitches I wrote to journalists.

On the other hand, I have been designing and making clothes for years, in class and on my own.

I understand the demands of the fashion industry and have the keen sense of style necessary to

create brand strategies that compellingly represent high-end fashion brands. From my public

relations experience and background in fashion, I would be an enthusiastic, creative asset to the

public relations department here.

I look forward to talking to you further about my skills and qualifications for the spring 2016 public

relations internship at LaForce + Stevens. I can be reached by phone at (617) 353-3490 and email

at dmeagle@bu.edu. Thank you for your time and consideration.

Sincerely,

Donna Meagle

Cover Letters | 2

Public Relations Internship Sample Cover Letter Page 2