BU COM Career Services
Sample Cover Letter
(617) 353-3490 * email@example.com
LaForce + Stevens
41 East 11th Street
New York, NY 10003
Dear Ms. Morris,
I am writing to apply to the Spring 2016 public relations internship at LaForce + Stevens. The
agency’s innovative digital branding strategies, especially for high-end fashion clients, are
redefining the industry, particularly in its work with Perry Ellis. My experience in public relations
and background in fashion design would make me a great fit for the fast-paced LaForce + Stevens
An account executive at PRLab at Boston University, I created a social media strategy for my
client Ben & Jerry’s. I collaborated with other account executives to integrate innovative ideas into
our online brand conversations to engage potential and existing followers. Throughout the
semester, we have increased social media followers by 45% and engaged the community—
especially the thousands of Boston-area students—in the brand through traditional and social
media. In addition, I built a media list for Ben & Jerry’s of contacts in local, college, and national
media to gain more earned coverage for the brand. So far, two local papers have published
articles based on the press kit I assembled and pitches I wrote to journalists.
On the other hand, I have been designing and making clothes for years, in class and on my own.
I understand the demands of the fashion industry and have the keen sense of style necessary to
create brand strategies that compellingly represent high-end fashion brands. From my public
relations experience and background in fashion, I would be an enthusiastic, creative asset to the
public relations department here.
I look forward to talking to you further about my skills and qualifications for the spring 2016 public
relations internship at LaForce + Stevens. I can be reached by phone at (617) 353-3490 and email
at firstname.lastname@example.org. Thank you for your time and consideration.
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