Resumes And Cover Letters With Samples Page 23

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Kyle Layton
84 Elm Street, Northampton, MA 01063
(000) 000-0000
February 15, 2016
Ms. Megan Smolinski, Human Resources Coordinator
CS SPACE
1133 Broadway, Suite 1610
New York, NY 10010
Dear Ms. Smolinksi:
I am writing to apply for the Junior Analyst and Researcher position at CS SPACE posted in Smith College’s career
center database. The firm’s mission of strategizing with clients to be more relevant in people’s lives attracts me
because much of my work and academic experience has centered on researching and understanding society,
popular culture, and consumer decision-making.
Through conducting research for a new sociology department course on consumption in society, I learned about
the factors at play when a consumer makes a decision. One consumer may respond to experiencing a TV or
online ad, while those who skip over ads are more likely to be reached by embedded marketing. The fact that
CS SPACE’s client roster includes organizations as prominent and wide-ranging as ESPN, Citi, Skype, and
Campbell’s speaks to your team’s ability to deliver the insights clients need to develop their branding strategies
for greatest appeal to consumers.
An avid consumer and student of pop culture, I particularly enjoy trend spotting in music and sports, two of my
key pastimes. For a seminar paper I wrote for a course called “The Sociology of Rock and Pop Music,” I
conducted qualitative research on Yé-Yé French pop music which I presented at a January 2016 conference at
Vassar College. With my study abroad experience in France and knowledge of other cultures, I believe I could
contribute inter-cultural insights of value to your team in working with your global clientele.
My understanding of consumer behavior goes beyond academic research to include front-line sales positions in
a busy resort area retail establishment and cold-calling alums for Smith’s Office of Advancement. As a
phonathon caller my ability to develop rapport with alumnae, listen to their concerns, and track down
information they requested added to my success rate in obtaining pledges from those who had stopped giving
to Smith. I would bring to CS SPACE the same client focus along with a strong ability to research, analyze, and
synthesize data; keen organizational skills; and a work style that is both collaborative and independent.
I look forward to sharing a writing sample with you and learning more about your needs for the Junior Analyst
and Researcher position. I would be very excited to join the CS SPACE team, and I hope to hear from you soon.
Best,
Kyle Layton
23

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