The Fortune 500 And Social Media: A Longitudinal Study Of Blogging And Twitter Usage By America’s Largest Companies - Nora Ganim Barnes, Ph.d., Eric Mattson Ceo, Financial Insite Page 17

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Bios & Acknowledgments
Nora Ganim Barnes, Ph. D.
Nora Ganim Barnes is a Chancellor Professor of Marketing and Director of the Center for
Marketing Research at the University of Massachusetts Dartmouth.
Nora has worked as a consultant for many national and international firms. Working
closely with businesses in the Northeast US, Nora and her students have provided
marketing research assistance to hundreds of small businesses.
She has published articles in academic and professional journals and proceedings, has
contributed chapters to books, and has been awarded numerous research grants. Her work
has been covered online and in print by Business Week, the NY Times, Washington Post,
Wall Street Journal, Fox News and Computer World among others. She has been named a
Senior Research Fellow by the Society for New Communications Research. Nora can be
reached at nbarnes@umassd.edu.
Eric Mattson
Eric Mattson is the CEO of Financial Insite Inc., a Seattle-based boutique research firm
focusing on technology innovation in finance and banking. He’s also an independent
social media scholar whose research has been covered online and in print by
BusinessWeek, Inc. Magazine, the NY Times and a number of other publications.
Prior to his current endeavors, Eric ran direct marketing, market research and marketing
analytics for SanMar, one of the largest generic clothing wholesalers in the United States.
Eric is a proud graduate of the University of Washington where he earned dual degrees in
business administration and mathematics as a Washington Scholar. He can be reached at
eric@ericmattson.com.
Acknowledgements
The authors wish to thank Ava Lescault, Associate Director and Senior Research
Associate and the students from the University of MA Dartmouth Center for Marketing
Research for their endless enthusiasm and dedication to this project. Special thanks goes
to Alicia Newton and Holly Cabral for their assistance.

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