The Fortune 500 And Social Media: A Longitudinal Study Of Blogging And Twitter Usage By America’s Largest Companies - Nora Ganim Barnes, Ph.d., Eric Mattson Ceo, Financial Insite Page 7
ADVERTISEMENT
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17listed in the bottom 200 (201-500) on the 2009 list.
2009 Fortune 500 Corporate Twitter Accounts by Rank
100%
90%
80%
70%
60%
50%
40%
27%
30%
20%
19%
18%
16%
20%
10%
0%
1-100
101-200
201-300
301-400
401-500
Rank
6C. Level of Interaction on Twitter
All 173 companies with Twitter accounts were examined to determine the level of
interactivity with readers by examining @replies or “retweets” and by checking the date
of the last post to determine how current it was. One hundred and twenty companies
(69%) consistently responded with @replies or retweets within the past thirty days. These
Twitter accounts are kept up-to-date with current news and information. There is
consistent interaction with other users and on-going discussions that are easy to follow.
7. Use of Podcasting and Video
The 2009 Fortune 500 blogs were also examined to determine usage of additional social
media tools. Researchers looked for the use of podcasting (audio files available for
download) and video to enhance the blog. Nineteen percent of the 2009 Fortune 500 is
podcasting and 31% are using video on their blog sites. The data collected previously on
the 2008 Fortune 500 showed less involvement with 16% of that group podcasting and
21% using video in their blogs.
2009 Fortune 500 Use of Podcasting
and Video Blogging
100%
90%
80%
70%
60%
2008
50%
2009
40%
31%
30%
21%
19%
16%
20%
10%
0%
Podcasting
Video Blogging
ADVERTISEMENT
0 votes
Related Articles
Related forms
Related Categories
Parent category: Business