The Fortune 500 And Social Media: A Longitudinal Study Of Blogging And Twitter Usage By America’s Largest Companies - Nora Ganim Barnes, Ph.d., Eric Mattson Ceo, Financial Insite Page 3
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17have blogs). In both years Exxon Mobil and ConocoPhillips did not have a public-facing
blog. The end result is a 6% increase in public-facing blogs. Three of the top 5 ranking
companies in both years have blogs.
Fortune 500 Companies With
Blogs
100%
90%
80%
70%
60%
50%
40%
22%
30%
16%
20%
10%
0%
2008 Fortune 500
2009 Fortune 500
2. Blogs by Industry
The 108 companies with blogs come from a cross section of industries. A partial list is
presented below showing those industries with the greatest presence in the blogosphere.
Fortune 500
Fortune 500
Companies
Companies
With a Blog
With a Blog
Industry
(2009)
(2008)
8
Computer Software, Peripherals, Office Equipment
11
4
Specialty Retail
7
5
Telecommunications
6
5
Food Production, Services and Drug Stores
6
4
Commercial Banks
5
4
Insurance
5
4
Semiconductors
5
3
Information Technology
4
4
Motor Vehicle
4
Blogging varied by industry type. As might be expected, companies in the industry of
computer software, peripherals and office equipment have the most blogs (11). This
group was also the industry with the most blogs in the 2008 listings. Companies in this
category include Hewlett-Packard, Dell, Microsoft, Apple, Oracle and Xerox.
The specialty retail industry saw an increase in blogging by companies such as Home
Depot, Best Buy, Toys “R” Us and BJ’s Wholesale, from 4 companies on the 2008 list to
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