Social Media & Content Marketing Manager Job Description


Social Media & Content Marketing Manager
PaySimple, voted one of the best places to work in Denver, is staffing up to support explosive growth in 2012! We
are looking for a superstar Social Media & Content Marketing Manager to become an integral member of our
Marketing team.
Job Description:
Are you a fantastic writer with social media expertise and a journalistic passion to boot? If so, then we might have
the perfect role for you! We are hiring a full-time Social Media & Content Marketing Manager to join our
marketing team. As the Social Media & Content Marketing Manager you will develop and implement content
marketing tactics and campaigns, which will focus on creating active social communities, influencing online
conversations, developing compelling content that drives engagement, listening to and responding to community
feedback, building relationships with influential parties and analyzing and reporting on optimization efforts.
We are looking for someone experienced with the major social networks (Facebook, Twitter, LinkedIn, YouTube),
and engagement-driving content production including blogging and videos. You’ll be a social butterfly amongst the
small business, technology, and payments community, contributing valuable, creative content and making
connections with relevant and influential bloggers, authors, entrepreneurs, and technology enthusiasts.
We will offer you a blue-sky opportunity to build a world-class content and social footprint that will express our
brand of loving small businesses, engage visitors with insightful and thought-provoking content and help us turn
fans, followers and readers into leads and customers.
Our ideal candidate is highly-organized, a self-starter, and an excellent verbal and written communicator. Must
have a passion for being an expert in the topic at hand, whether it be a new small business trend or electronic
payment innovation, and a desire to stay ahead of the curve in social media platforms, trends, and evolutions.
Responsibilities include:
Day-to-day management of social media accounts
Planning and management of content calendar, including blog topics, author scheduling, and multimedia
Plan, implement, manage, coordinate and execute social media programs & initiatives
Monitor social media sites and coordinate response with internal resources
Write, post and promote content that encourages customer participation & community engagement
Build relationships with key influencers in the small business communities. This includes initiating,
facilitating and helping to influence conversation online among a broad range of audiences.
Develop and build relationships with key online influencers (e.g. widely followed Bloggers, users with a
large number of 're-tweets' on Twitter) to support social media goals. This includes managing
relationships with second and third tier social media users.
Analyze external marketplace, industry trends and public customer & competitor conversations
Identify, interpret, monitor and capitalize on social media trends as well as provide new social media
strategy recommendations
Create and manage the content calendar including blogs, videos, eBooks, whitepapers, surveys, polls,
infographics and webinars
Understand our brand, products and customers to ensure copy meets the marketing strategy and reflects
the brand
Facilitate and lead cross-functional and cross-department groups in order to develop and optimize
content that meets deadlines
Leverage social media and website platforms to launch crowd-sourced content campaigns and contests
1433 17th Street Ste 300
Denver, CO 80202
P: 800.466.0992
F: 303.374.5378


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