The Fortune 500 And Social Media: A Longitudinal Study Of Blogging And Twitter Usage By America’s Largest Companies - Nora Ganim Barnes, Ph.d., Eric Mattson Ceo, Financial Insite Page 8

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Conclusion
The continued steady adoption of blogs and the explosive growth of Twitter among
Fortune 500 companies demonstrate the growing importance of social media in the
business world. These large and leading companies drive the American economy and to a
large extent the world economy. Surely a willingness to interact more transparently via
these new technologies with their stakeholders is a good thing. Where it leads will be
fascinating to watch!
To be added to our email distribution list so that you can stay abreast of our research and
writings, please email us at
eric@ericmattson.com
or nbarnes@umassd.edu.

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