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Cover Letter Guide

Four Personal Branding

Tactics that Scream “Hire me!”

By Catherine Kaputa

In a hyper-competitive job market, employers are having trouble finding potential

employees among a sea of qualified candidates. You can convince them that you're

ideal by developing and communicating a compelling and unique personal brand.

Zeroing in on your unique personal brand and communicating it consistently

and effectively in your job search is a surefire strategy for attracting employers'

attention and landing a new job. Here are four personal branding tactics that will

make you irresistible to hiring managers.

1. Brand yourself in a sentence.

Effective brands are defined succinctly and competitively in a single sentence. The

sentence should declare what's different about you and why it matters. It should

be short enough to write on the back of a business card and definitive enough to

define the brand's purpose. For example, Google defines its brand this way: "Google

organizes the world's information and makes it universally accessible and useful."

When you are composing your brand sentence, think of how you can label or

position yourself differently. For example, rather than calling myself a career coach

like others do, I call myself a "personal brand strategist" and go on to say, "I use

the principles and strategies from the commercial world of brands for the most

Visit SelfBrand’s website at , or contact Catherine directly at

Cover Letter Guide