RÉSUMÉ E XAMPLE: M ARKETING
Marcie M urphy
1 H igh S treet, B rooklyn, N Y 1 1218, ( 917) 5 55-‐5555 . m arciem@fordham.edu
. T witter: @ mmurphy . P ortfolio: p
EDUCATION:
Fordham U niversity, G abelli S chool o f B usiness
Candidate f or B achelor o f S cience i n M arketing D esignated w ith H onors, M inor i n V isual A rts, e xpected M ay 2 013
GPA: 3 .5, M ajor G PA: 3 .8
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Fordham U niversity’s G lobal B usiness H onors P rogram
Accepted i nto c ompetitive p rogram; c hosen f rom t he t op 4 % o f a ll a pplicants t o G abelli S chool o f B usiness
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Enrolled i n t wo h onors-‐level c ourses p er s emester, p articipated i n s tudy a broad t ours o f L ondon, P aris, a nd
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Beijing, a nd a ttended m eetings a nd l ectures a t s everal o f t he w orld’s t op c ompanies
WORK E XPERIENCE:
BeautyMarks, P ublic R elations I ntern, N ew Y ork, N Y
Fall 2 012
Assisted B eauty & F ragrance P ublic R elations C oordinator i n m aintaining a s ufficient s hare o f m edia v oice f or o ne
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of t he l eading c ompanies i n t he b eauty i ndustry t hrough p ersistent o utreach t o m edia
Developed s trategic p lans f or o ptimal p lacement o f B eautyMarks p roducts i n v arious m edia o utlets, i ncluding
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social m edia a nd p rint; c ampaigns i ncreased s ales a nd b rand a wareness b y 1 0% i n m arket t esting
Conducted r esearch u sing R ightAngle s oftware t o d etermine t he m onetary v alue o f B eautyMarks’s P R e fforts, t o
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be b enchmarked a gainst t hat o f c ompetitors a nd g uide f uture P R s trategy
Fragrance P restige, G lobal M arketing I ntern, N ew Y ork, N Y
Summer 2 012
Selected t o w ork i n t he G lobal M arketing D epartment o n M arc J acobs, V era W ang a nd K enneth C ole b rands
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Developed o verall c reative t heme w hich w ill b e u sed i n t he d esign o f a ll p romotional i tems p roduced b y M arc
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Jacobs f ragrances t hroughout t he 2 013 c alendar y ear
Effectively c reated a m arketing c ampaign f or M arc J acobs F ragrances t hat i ncludes i n-‐store, o nline a nd p rint
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elements ( to b e i mplemented o n a n i nternational s cale f or a $ 1 m illion c ampaign i n 2 5 c ountries i n 2 012)
Conducted r esearch o n c ompeting b rands’ c ustomer l oyalty p rograms; r esearch u sed t o d evelop a n ew p rogram
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XYZ A dvertising A gency, A ccount M anagement I ntern, N ew Y ork, N Y
Fall 2 010
Worked w ith c lient s ervices t eam a nd t raffic c oordinator t o b uild a nd m aintain a p ositive, p rofitable r elationship
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with m ajor f ashion c lients, w ith a ccounts o f o ver $ 1 m illion p er y ear
Accurately m anaged t he a rchiving o f 1 50+ a lready-‐run a ds a nd o rganization o f m ailers f rom p revious s easons
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Prepared n umerous P owerPoint a nd o ther m edia p resentations a nd p rojects f or a ccount m anagers a nd c lients
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Fordham U niversity O ffice o f S tudent A ffairs, S tudent W orker, B ronx, N Y
Fall 2 008-‐Present
Chosen t o f ill h ighly s elective p osition i n o ffice o f t he U niversity’s V ice P resident a nd D ean o f S tudents
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Serve a s a l iaison b etween F ordham’s t op a dministrators a nd t he s tudent b ody i n d iscussions o f s trategic i ssues
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Assist D ean o f S tudents i n a rranging m eetings a nd p reparing f or n umerous e vents w ith u p t o 4 00 p articipants
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Old N avy, S ales A ssociate, F orest H ills, N Y
Fall 2 007-‐Summer 2 008
Provided h igh-‐quality c ustomer s ervice t o u p t o 1 00 c lients p er d ay, h andling s ales o f u p t o $ 50,000 d aily
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Consistently m et o r e xceeded s ales g oals; r eceived e mployee o f t he m onth a ward f or h ighest s ales v olume
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Ensured t hat p roducts w ere w ell-‐organized a nd a ttractively d isplayed, w ith a h igh d egree o f a ttention t o d etail
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LEADERSHIP A CTIVITIES:
Fordham U niversity E merging L eaders P rogram ( F.U.E.L.), m ember o f s tudent l eaders’ a ssociation
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Participant i n t he A merican M arketing A ssociation's A nnual C ollegiate C onference i n N ew O rleans, L A
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SPECIAL S KILLS: C onversational i n b oth S panish a nd F rench, P roficient i n M icrosoft O ffice, I BM L otus N otes, S PSS, A dobe
Creative S uite, G oogle A nalytics, T witter, F acebook i ncluding a nalytics, W ordpress, H ootsuite, T umblr, P interest, Y ouTube