Social Media Communications Strategy Worksheet Page 4

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8. Define Activities
Based on all of the elements above, list the specific activities you will undertake to reach your
communication goals and objectives. (Example: Develop and promote Facebook fan page for diabetes
education program.)
I.
II.
III.
9. Identify your key partners and their roles and responsibilities
10. Define Success for Evaluation What are your measures of success? Your measures of success may be
different depending on your goals and objectives.
11. Evaluate Create an evaluation plan; see the Social Media Evaluation Plan [next page] for more
information.
Excerpted from
The Health Communicator’s Social Media Toolkit
(CDC), July 2011. (Note that links are not an endorsement
from CDC.)

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